Welcome to the Resources Page

On this page, you will find material about the solutions offered by NDS Cognitive Labs, as well as eBooks, our partners, insights, and more.


Transform Your Business with AI Chatbots

Learn how AI chatbots are enebling companies to communicate in any language 24/7 through voice, text, and chat to dramatically enhance business processes, improve interactions and create efficiencies across call centers, sales, marketing, manufacturing, and HR.

The Path to Responsible AI

As Artificial Intelligence (AI) continues to reshape practically every industry, understanding the responsibility of AI is a business imperative. Scaling any solution ethically requires greater attention to bias in technology, and AI’s scalability presents a unique challenge.

The New Paradigm in Customer Service

The development of artificial intelligence, also known as the acronym AI, is becoming more and more present in people's daily lives, revolutionizing various services and industries and increasing over time thanks to its ability to automate processes.

Why Mexico?

Mexico: The Technology Powerhouse Next Door


Learn how social conditions, technology and economic factors in Mexico contribute to an explosion of innovation and technology development in Mexico.

AI Chatbot VS. Call Centers

Save time and money, and increase customer satisfaction. Calculate how much you can save using an AI Chatbot.


Call center

Average call: 15 minutes

Average cost: $7 per call


AI Chatbot

Average call: <1 minute

Average cost: $1

Our Team

Gustavo R. Parés

Founding Partner and CEO

An international technology expert and global educator, Gustavo Parés leads NDS Cognitive Labs, designing and implementing Digital Transformation, Conversational AI, and Technical Talent solutions.

Ricardo L. Parés

Co-Founder Partner

Ricardo Parés is a serial entrepreneur focused on business, sales and marketing and a global speaker and media contributor on the topics of Data Science and Customer Experience. Well known for thought leadership…


The Annual Conference of GITMA 2022

In 2022, more than 500 IT professionals attended The Annual Conference of GITMA at Tec de Monterrey in Mexico City to learn and discuss topics such as AI, Blockchain, Process Analytics, Internet of Things, Cybersecurity, and Quantum Computing. Attendees praised presentations by female technology leaders showing women's adv
ancement in this field and describing how the industry continue to attract women in the coming years. Check this quick recap of the event in the video.

Artificial Intelligence Solutions for Fintechs and Unicorns like Clip

NDS Cognitive Labs delivered and implemented the ultimate Chatbot solution for the Mexican unicorn Clip as the best way to achieve outstanding results in this new market. This Chatbot uses the benefits of Artificial Intelligence and IBM Watson's natural language processing tools, can identify users' needs, and thus provide the best answer to thousands of questions.

IoT Ensures Safe Drinking Water for Mexican Children

In this video, you will learn how the Internet of Things (IoT), Artificial Intelligence (AI), and Machine Learning (ML) were deployed to develop a predictive system based on mathematical algorithms to ensure water’s availability and predict it’s quality moving through the city’s pipes.

Our Partners

NDS Cognitive Labs & Minsait announced a partnership

NDS Cognitive Labs and Minsait, an Indra company, specialized in technology and business transformation, announced a global go-to-market partnership.

NDS Cognitive Labs Virtual Assistant using IBM Watson technology

NDS Cognitive Labs and IBM developed joint solutions for customer service using conversational AI.

Cloud Pak For Data IBM - NDS Cognitive Labs.

Cloud Pak for Data from IBM is a unified and collaborative data and artificial intelligence platform that helps all types of companies with total control of their information. This introduces your company's decision-making with updated information like never before.

Fuga de Cerebros

Find talent at scale

A community created by NDS Cognitive Labs for our clients to help fill the gap in technical talent in the region. Currently housing more than 20,000 tech professionals, it offers easy ways to filter for skills, capabilities, certifications, languages, and more. The platform integrates an automated assessment tool that evaluates candidates' technical capabilities. We provide them with training and certifications from our partners, other language courses, and job opportunities.

One Pagers

Cloud Computing and Cloud Migration

Advanced Analytics

Digital Transformation

Conversational AI, Chatbots and Virtual Assistants

Tech Talent and Digital Transformation Solutions

Cloud Solutions

Technical Talent